Tuesday, October 10, 2006

Made to work

This world is made to function properly. When you hit the elevator button, the elevator arrives. When you turn the page in a book, the story continues on the next page. When you assemble your new West Elm king size bed, the legs fit into the frame.

Occasionally, things go awry. The Fritos don't quite make it to the bottom of the vending machine. The toilet doesn't flush. Your credit card gets declined when you know you have a credit limit high enough to buy a small car.

But I strongly encourage everyone to think before they complain about how the world isn't functioning properly . . . because user error is the more likely cause.

Recently I listened to the rants of an online shopping website user. He had recently received a promotional code entitling him to some free item. His complaint was that the entire promotion was a fraud because when he went to the website and registered there was no place for him to enter his promotional code. The whole experience made him frustrated enough that he repeated the story three times.

Now, let's breath for a second, and think this thru: a huge corporation invests time and money in a huge promotion, sends out thousands (if not millions) of promotional codes, and yet somehow forgets to take the time to add the key ingredient in the promotion (the ability to redeem the code) to its website. I found it hard to believe, and rightly so.

As the story came to its third conclusion, another guy in the room commented that he had no trouble redeeming his code on the same website. At this point, male pride was at stake. On one side, an individual who actually suffered at the hands of corporate america or is too impatient and/or inept himself to navigate a simple website. On the other side, the luckiest man on the planet or someone who also finds it hard to believe that corporate america doesn't have its own website figured out. The truth? The website contained a place to input the code then, as it does now.

Unfortunately, the man supposedly robbed of his ability to input his promotional code chose to simply repeat his story once again, as if saying it louder and with more colorful language made us all believe that it was the corporation's fault and not the user's. Even though this man is a devout republican, his repetitive anti-corporate america rant made him sound more like a democrat.

In the end, we are all reminded that reading the instruction manual, being patient, and not clicking on the first hyper-colored flashing link that pops on the screen are good behaviors. So remember - bitch less, especially when the thing you are bitching about spent millions of dollars to make sure your bitch won't stick.**

**This blog should not be construed as a waiver of any statements contained in prior blogs about how much Comcast sucks. They spend billions and still can't get a fucking idiot to my door within a 2 hour window or keep my cable and internet operating at even a one sigma level of quality, much less a six sigma.

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